HOW TO

STYLE IT

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THE STORY

BEHIND

Read the story of how our Creative Director, Emma Haegerström, came up with the idea for the collection:

I got the idea for the Beloved collection after one of our first trips to India when we received a small oval silver charm with our letters engraved. I thought the charm was so beautiful and was so happy that someone had chosen my letter and given it to me as a gift.

I wore that little charm and felt that I wanted to be able to give something similar to the people close to me. So, the idea was born to create a jewelry collection that could mean so much, both to the giver and the receiver. A few years later, we launched Beloved, and we could only dream that it would be such a success and be loved by so many people! It has truly become a Syster P classic, and we are very proud to have such a long tradition in our letter jewelry.